Gitanjali Group's Retail Expansion Strategies
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Code : SDN0015
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Region : India |
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Abstract: The Gitanjali Group is the largest organized retail jewelry in the Indian market. The case traces the aggressive expansion of Gitanjali Retail and its efforts to compete with traditional jewelers and establish organized multiple formats of retail stores in the Indian jewelry market. It throws light on the different formats of the Gitanjali retail stores. The case ends with a discussion on the future growth prospects of the organized jewelry market in India and the challenges that Gitanjali could face. |
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Pedagogical Objectives:
Keywords : E-commerce in India, Flipkart, E-retailing in India, Growth Strategies, Business Models, Competitive Strategies of an e-Commerce Startup, Amazon in India, E-commerce in Developing Countries
Contents :
» About Gitanjali
» Gitanjali Group's Retail Portfolio
» Retail Expansion Strategies
» Moving Forward
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